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The Missing Piece in Blockchain Adoption That Isn’t Technical at All
People shouldn’t feel lost or stupid when they try to understand technology that is supposed to help them. When the message gets buried under jargon or wrapped in complicated explanations, people pull away because it feels like the company is talking at them instead of speaking to them. This happens across Web3 more than any other space, and it creates a gap that developers often never see. The real problem is not the technology. The real problem is that people do not underst

Michael Paulyn
Jan 15 min read


Planning Your Web3 Marketing Strategy for 2026: What You Need to Do Now
It’s tempting to wait until January to think about your next year’s strategy. But in Web3, waiting means missing the moment. If you want to win in 2026, your work starts now. Whether you’re leading a DAO, launching a new protocol, or fine-tuning your Layer 2 solution, the Web3 landscape is shifting fast. AI is evolving. Regulation is tightening. User expectations are rising. And storytelling is becoming your most important differentiator. Let’s walk through what you should be

Michael Paulyn
Dec 18, 20252 min read
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