top of page



Surviving the Next Market Cycle: Why Web3 Messaging Needs to Evolve
It’s not a matter of if another market cycle is coming. It’s a matter of when . And if your Web3 brand isn’t prepared to weather the...

Michael Paulyn
5 days ago2 min read


Decoding Web3 Jargon: How to Make Your Project Understandable for Everyone
The Web3 space has a messaging problem. While the technology is powerful, the way it's often explained leaves most people scratching...

Michael Paulyn
Aug 272 min read


What Makes a Great Web3 Brand? Lessons from the Most Successful Projects
Most Web3 projects don’t have a brand. They have a logo, a vague tagline, and a Discord server filled with memes. But an authentic Web3...

Michael Paulyn
Aug 133 min read


Building a Message Map for Web3: Clarity Across Every Channel
Let’s face it. Web3 projects often feel like they’re speaking ten different languages at once. Your whitepaper says one thing. Your...

Michael Paulyn
Jul 303 min read
bottom of page