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SEO for Web3: How to Rank Your Project Without Relying on Google
Let’s be honest—if your Web3 project only relies on Google search to get discovered, you’re missing the mark. Search engine optimization...

Michael Paulyn
May 73 min read
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Airdrops, Rewards, and Referral Systems: Web3’s Most Powerful Growth Strategies
Let’s be honest—Web3 projects love airdrops. And why not? When done right, they drive hype, traction, and explosive growth almost...

Michael Paulyn
Apr 233 min read
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The Web3 Community Playbook: How to Attract & Retain Users
Web3 is powered by technology—but it’s kept alive by community. You can have a beautifully written whitepaper, elegant smart contracts,...

Michael Paulyn
Apr 93 min read
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Beyond the Buzzwords: How to Build a Compelling Web3 Narrative
Let’s be real—Web3 is full of buzzwords. “Decentralization.” “Permissionless.” “Trustless.” Sure, these words mean something—but do they...

Michael Paulyn
Mar 273 min read
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